A little extra effort
I was sauntering on Church Street and came across a used book store. It had been long since I had been to a physical book store, hence ventured in. I started browsing around. I have been wanting to read Shoe Dog for quite sometime, asked the proprietor did he have a used copy of the book. He answered in the negative and got back to whatever he was doing before. I continued my aimless browsing and got out.
Down the road, there was another used book store. Again got in and repeated the question. The person searched, said no, but he put a new copy of the book in my hand and said he can give me a 20% discount. I am sure he knew before hand that he did not have a used copy of the book, searching was just a ruse. I made the purchase.
We tend to neglect the impact of putting that little extra in. Sometimes all it takes is a little extra effort for a great outcome.