One way to get extraordinary outcomes is by being consistent with the mundane. It may sound easy, but it is not.
Everyone knows what it takes to keep one’s weight in check. But, if you see around, every other person is overweight.
Doing the mundane once in a while is easy, but consistently doing it is hard. And, if you can do the mundane consistently, that becomes your edge. In the land of the blind, the one-eyed man is king.
On the other end of the spectrum lies doing something that absolutely no one else is doing—the Elon Musk kind of thing.
Like all things, this is not an either-or but an and. One usually needs to do both. But, our brains gravitate towards the latter ignoring the former. Being consistent with the mundane is not appealing. It is boring. But, doing something that no one else is sounds cool and haute. It is appealing. We over-index on this.
The contrast is fascinating.